New LaunchJun 16, 2026, 09:02 AM
Nexxen launches nexAI evolution with open interoperability for external AI agents
AI Summary
Nexxen announced the next evolution of its nexAI platform, introducing interoperability capabilities that allow external AI agents to connect via open protocols like Model Context Protocol (MCP) and Agent-to-Agent (A2A). This transforms nexAI into an open AI operating system spanning DSP, SSP, and DMP, enabling customers to integrate Nexxen's data and capabilities into their own AI workflows. The launch also includes new agent-powered workflows for reporting, troubleshooting, campaign QA, and audience research, emphasizing transparent and human-governed AI.
Key Highlights
- Nexxen launched the next evolution of nexAI, introducing open interoperability capabilities.
- External AI agents can now connect to the nexAI platform via open protocols like MCP and A2A.
- The update transforms nexAI into an open AI operating system across DSP, SSP, and DMP.
- Customers can integrate Nexxen's data, planning, and activation into their own AI workflows.
- New agent-powered workflows are included for reporting, troubleshooting, campaign QA, and audience research.
- nexAI offers true agentic workflows, dual-path architecture, and transparent, human-governed AI.
- This positions Nexxen as one of the first platforms to support both in-platform AI and external agent integrations.
Price Impact
More from NEXN