Management ChangeJun 29, 2026, 04:16 PM
Norwegian Cruise Line Appoints Lee D. Applbaum as CMO
AI Summary
Norwegian Cruise Line announced the appointment of Lee D. Applbaum as its new Chief Marketing Officer, effective July 6, 2026. Applbaum brings over 25 years of experience from leading consumer brands like Patrón Spirits International, Bacardi, and Wheels Up. He will be responsible for global marketing, brand strategy, guest engagement, and demand generation, aiming to strengthen the brand and drive growth during a pivotal expansion phase for the company.
Key Highlights
- Lee D. Applbaum appointed Chief Marketing Officer of Norwegian Cruise Line.
- Appointment is effective July 6, 2026.
- Applbaum brings over 25 years of experience in building and transforming consumer brands.
- He previously served as global CMO at Patrón Spirits International and Bacardi.
- He also served as CMO at Wheels Up, playing a key role in its 2021 public listing.
- Will lead global marketing, brand strategy, guest engagement, and demand generation.
- Joins during a period of growth with seven ships on order through 2037.
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