New LaunchJun 30, 2026, 07:31 AM
OptimizeRx Launches CopayCue to Enhance Prescription Savings
AI Summary
OptimizeRx Corp. announced the launch of CopayCue™, a new solution designed to enhance transparency of brand savings offers for physicians at the point of prescribing. This next-generation tool leverages real-time HCP prescribing intent data within the e-prescribing workflow to address medication affordability, a significant barrier where 43% of U.S. adults don't take prescribed medication due to cost. CopayCue has demonstrated an increase in prescription lift by 4-5% over EHR banners alone, aiming to improve patient access and brand conversion.
Key Highlights
- CopayCue is a next-generation enhancement to OptimizeRx’s Financial Assistance solution.
- It uses real-time HCP prescribing intent data to deliver brand savings information.
- 43% of U.S. adults report not taking medication due to cost.
- Nearly two-thirds of new drug prescriptions go unfilled in their first year.
- CopayCue engages 900K authenticated HCPs at critical prescribing moments.
- It increases prescription lift by 4-5% over EHR banners alone.
- Standalone programs achieved an average prescription lift of 11.5%.
Price Impact
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