Business UpdateMay 13, 2026, 07:08 AM
Perion's Outmax AI Agent Reduces Bouygues Telecom's Acquisition Costs by 34%
AI Summary
Perion Network Ltd. announced that Bouygues Telecom, a leading French telecommunications operator, deployed Perion's proprietary Outmax AI agent. This deployment resulted in a 34% reduction in customer acquisition costs for a Fiber-to-the-Home campaign and a 51% decrease in campaign carbon intensity. The successful integration within 'Walled Gardens' like Meta validates Perion's AI-native execution strategy, with Bouygues Telecom planning to expand the framework to other channels.
Key Highlights
- Bouygues Telecom deployed Perion's Outmax AI agent across always-on campaigns.
- Outmax reduced customer acquisition costs by 34% for a Fiber-to-the-Home (FTTH) campaign.
- The deployment lowered campaign carbon intensity by 51% while improving engagement metrics.
- Outmax functions as execution infrastructure within closed platforms like Meta, enabling continuous optimization.
- Bouygues Telecom plans to extend the Outmax-powered framework into additional channels.
- This deployment reinforces Perion's AI-native execution strategy and land-and-expand model.