BuybackAug 10, 2026, 04:24 PM
Playboy to Repurchase 16.6M Shares at 28% Discount
AI Summary
Playboy, Inc. announced its second fiscal quarter 2026 financial results, reporting an 11% increase in revenue to $31.2 million and a net income of $0.2 million, a significant improvement from a $7.7 million loss in the prior year. Adjusted EBITDA doubled to $7.0 million. Concurrently, the company announced an agreement to repurchase 16.6 million shares of common stock, approximately 14% of its outstanding shares, at a fixed price of $1.05 per share, representing a 28% discount to market value.
Key Highlights
- Playboy to repurchase 16.6 million shares, representing nearly 14% of outstanding shares.
- The repurchase price is $1.05 per share, a 28% discount to market value.
- Q2 2026 revenue increased 11% to $31.2 million.
- Q2 2026 net income was $0.2 million, an improvement from a $7.7 million loss YoY.
- Adjusted EBITDA doubled to $7.0 million in Q2 2026.
- Honey Birdette delivered 18.2% year-over-year sales growth with 65.1% gross margin.
- Total cash, including restricted cash, increased by $2.5 million during Q2.
- Playboy joined the Russell 2000® and Russell 3000® Indexes.
Price Impact
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