PartnershipMay 7, 2026, 08:38 AM
Prenetics' IM8 Named Exclusive Partner of Inter Miami CF; Club Takes Equity
AI Summary
Prenetics Global Limited announced a multi-year partnership between its IM8 brand and Inter Miami CF, making IM8 the club's exclusive Official Health Supplements Partner. Notably, Inter Miami CF has taken an equity stake in Prenetics, marking its first such investment in a brand partner. The agreement includes integrating IM8 products into the club's training, granting IM8 group player NIL rights, and prominent branding at the Nu Stadium and digital platforms. IM8 has rapidly grown, surpassing $100 million in annualized recurring revenue within 11 months, with projected revenues of $180 million to $200 million for full-year 2026.
Key Highlights
- IM8 named exclusive Official Health Supplements Partner of Inter Miami CF in multi-year deal.
- Inter Miami CF takes an equity stake in Prenetics, its first time doing so with a brand partner.
- IM8 products, including Daily Ultimate Essentials, will be integrated into Inter Miami's training facility.
- Partnership grants IM8 group player Name, Image, and Likeness (NIL) rights for at least four players.
- IM8 branding will be prominently featured across Inter Miami's Nu Stadium and digital platforms.
- IM8 achieved over $100 million in annualized recurring revenue within 11 months of launch.
- Prenetics projects IM8 revenues of approximately $180 million to $200 million for full-year 2026.