PartnershipNov 5, 2026, 08:56 AM
Prenetics IM8 Partners with Authentic Brands for Care Bears Wellness Line
AI Summary
Prenetics Global Ltd announced a significant 10-year exclusive global partnership between its brand IM8 and Authentic Brands Group to launch 'Care Bears by IM8', a family health and wellness brand. The venture will initially focus on gummy multivitamins for kids and adults, set to launch in the first half of 2027, tapping into the rapidly growing global gummy supplements market. As part of the agreement, Authentic Brands Group will also become a strategic shareholder in Prenetics. This partnership is expected to drive substantial incremental growth beyond Prenetics' current revenue guidance.
Key Highlights
- Prenetics' IM8 partners with Authentic Brands Group for a 10-year exclusive global partnership to create 'Care Bears by IM8'.
- The partnership aims to launch gummy multivitamins for kids and adults in 1H 2027, entering the global gummy supplements market projected to reach $47.8 billion by 2030.
- Authentic Brands Group will become a strategic shareholder in Prenetics.
- IM8 achieved $45 million in revenue in Q2 2026, up 359% YoY, with an annualized revenue run-rate of approximately $251 million as of July 2026.
- Prenetics raised its full-year 2026 revenue guidance to $220-$230 million and initiated 2027 IM8 revenue guidance of $400 million+ (excluding Care Bears by IM8).
Price Impact
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