RMCF Expands Corporate Store Fleet to 4 with Nashville Opry Mills

Rocky Mountain Chocolate Factory, Inc. announced that its Nashville, Tennessee location at Opry Mills will become a corporate-owned store, increasing its internal fleet from three to four. This strategic move aims to create a controlled environment for testing and refining key initiatives, including product innovation, merchandising, and digital integration, to enhance the overall retail experience. The company is also leveraging a new point-of-sale platform across over 120 franchise stores and has launched third-party delivery and catering services, all part of a broader transformation strategy to drive system-wide growth and operational excellence.