ExpansionJul 22, 2026, 09:16 AM
Root Expands Car Insurance to New Jersey, Now in 37 States
AI Summary
Root, Inc. announced the launch of its mobile-first, behavior-based car insurance in New Jersey, marking its 37th state of operation. This expansion increases Root's reach to over 80% of the U.S. population, aligning with its goal of achieving nationwide coverage in the contiguous U.S. by 2027. The company's advanced mobile telematics allow it to reward safe drivers in New Jersey with potential annual savings of up to $1,300, targeting a market with over 6.6 million eligible drivers.
Key Highlights
- Root launched mobile-first car insurance in New Jersey, its 37th state.
- This expansion allows Root to reach over 80% of the U.S. population.
- Company aims for nationwide coverage in the contiguous U.S. by 2027.
- New Jersey drivers can save up to $1,300 annually with behavior-based pricing.
- New Jersey has more than 6.6 million eligible drivers.
- Rates are calculated primarily on actual driving performance using telematics.
Price Impact
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