Management ChangeJun 18, 2026, 04:06 PM
Scotts Miracle-Gro Appoints Nick Miaritis as Chief Brand Officer
AI Summary
Scotts Miracle-Gro Company announced the appointment of Nick Miaritis as Executive Vice President and Chief Brand Officer, a newly created position. This strategic move is central to the company's SMG 2.0 transformation, aiming to establish ScottsMiracle-Gro as a premier outdoor lifestyle brand. Miaritis, formerly chief client officer at VaynerMedia, will lead all marketing strategies and brand oversight, reporting to President and COO Nate Baxter. The appointment is expected to drive channel expansion, category growth, and consumer engagement through enhanced digital and social marketing efforts.
Key Highlights
- Scotts Miracle-Gro appointed Nick Miaritis as Executive Vice President and Chief Brand Officer.
- This new position oversees the Company's brands and leads all marketing strategies.
- The appointment is a strategic pivot for the SMG 2.0 transformation into a premier outdoor lifestyle brand.
- Miaritis previously served as chief client officer at VaynerMedia, a global creative and media agency.
- He will report to President and Chief Operating Officer Nate Baxter.
- The role aims to accelerate e-commerce and connect with a new generation of consumers.
- Focus is on expanding household penetration through a social- and digital-first approach.
Price Impact
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