RebrandingJun 18, 2026, 06:06 AM
Skillz Inc. Rebrands to Firy Inc.; Projects Revenue Doubling by 2028
AI Summary
Skillz Inc. announced its corporate name change to Firy Inc. effective June 18, 2026, coinciding with its 2026 annual meeting where an investor presentation will be shared. The company, now Firy, outlined a vision for an AI-powered full-stack ad-tech and social network for games, projecting revenue to more than double from 2025 to 2028 with increasing annual cash generation. This rebranding follows a period of financial discipline, including a significant improvement in Adjusted EBITDA and strong gross margins.
Key Highlights
- Skillz Inc. officially changed its corporate name to Firy Inc. on June 18, 2026.
- Firy's platform integrates Skill-based Real Money Gaming, AI-Powered Ad Tech, and Backend/Liveops.
- Revenue is projected to more than double from 2025 to 2028, with increasing annual cash generation.
- Q1'26 revenue reached $29M (+33% YoY), and LTM revenue grew 25% to $112M.
- Adjusted EBITDA improved from $(188M) in 2021 to a $(46M) LTM loss.
- Gross margins remained consistently strong at 82%-88% due to an efficient operating model.
- Potential recovery from ongoing litigation against Papaya Gaming, Ltd. is estimated at $420M - $1.4B+.
Price Impact
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