PartnershipJul 29, 2026, 09:01 AM
SEGG Media Partners with IGA for Lottery.com Global Affiliate Program
AI Summary
Sports Entertainment Gaming Global Corp (SEGG Media) announced a partnership with International Gaming Alliance (IGA) to launch its Lottery.com global affiliate program. IGA will be the first partner, facilitating the expansion of the Lottery.com brand into Latin America and Canada. This strategic move allows SEGG Media to grow internationally through a capital-efficient affiliate model, leveraging its proprietary technology while IGA funds and executes market entry.
Key Highlights
- IGA is the first partner for SEGG Media's new Lottery.com global affiliate program.
- The partnership aims to expand the Lottery.com brand into Latin America and Canada.
- IGA will fund new market launches and absorb early-stage execution costs.
- SEGG Media will retain brand and strategic oversight and provide its gaming technology, including Spektrum.
- The Lottery.com website will relaunch as an information and affiliate hub for these new markets.
- This affiliate model provides a capital-efficient path for SEGG Media's international growth.
Price Impact
More from SEGG