Business UpdateApr 29, 2026, 09:02 AM
SPT Study: 86% Miss Opportunities Due to Delayed Social Insights
AI Summary
Sprout Social's new global study, "The Intelligence Gap," reveals that 86% of organizations have missed business opportunities due to delayed or siloed social insights, with only 10% able to act on real-time data within hours. The research, based on a survey of 700 professionals, highlights a disconnect between the perceived importance of social intelligence (93% view it as critical) and the ability to translate it into timely business action. Sprout Social positions its AI-powered platform as key to closing this gap, enabling faster, more impactful decision-making.
Key Highlights
- 86% of organizations missed business opportunities due to delayed or siloed insights.
- Only 10% of organizations can act on real-time social data within hours.
- 93% of professionals view social intelligence as critical for future growth.
- 71% of business leaders predict social data will surpass traditional research by 2029.
- 74% of organizations find social intelligence delivers insights faster than traditional research.
- Only 36% of organizations use social intelligence to inform decisions beyond marketing.
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