New LaunchMay 13, 2026, 09:02 AM
Sprout Social Unveils AI-Powered Social Intelligence Platform
AI Summary
Sprout Social announced the launch of its new AI-powered social intelligence platform, designed to help organizations leverage real-time market conversations at scale. Central to this is the expansion of Trellis, Sprout's proprietary agentic AI engine, which will be integrated across the Sprout ecosystem and available to all customers in July. The platform also introduces Trellis Studio, enabling organizations to build custom AI workflows to streamline operations and tailor social intelligence to their specific KPIs. This innovation aims to bridge the gap between social data and strategic business action, addressing a growing reliance on real-time insights for decision-making.
Key Highlights
- Sprout Social unveiled its AI-powered social intelligence platform to operationalize real-time market conversations.
- The platform features an expanded Trellis, Sprout's proprietary agentic AI engine, integrated across its ecosystem.
- Trellis will evolve beyond Listening to become a conversational intelligence layer, available to all customers in July.
- Trellis Studio debuts, allowing organizations to build bespoke AI workflows for tailored social intelligence.
- The platform focuses on Predictive Media Intelligence, Full-Funnel Social Optimization, Scalable Social Support, and Authentic Brand Amplification.
- Sprout's research indicates 71% of marketing directors expect social data to surpass traditional market research by 2029.
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