PartnershipJun 9, 2026, 09:01 AM
Super League Partners with Play.Works for CTV Ad Sales
AI Summary
Super League announced a U.S. advertising sales partnership with Play.Works, the largest Connected TV (CTV) games and gaming video content distributor. This collaboration will provide brands with premium access to immersive, playable ad and rewarded video inventory across a network reaching over 100 million households. The partnership expands Super League's strategic position in monetizing gaming audiences, leveraging Play.Works' platform which delivers over 150 million monthly ad impressions and averages 19 minutes of session time per user. This move positions Super League to capitalize on the growing CTV ad market, projected to reach $51 billion in the U.S. by 2029.
Key Highlights
- Super League announced a U.S. advertising sales partnership with Play.Works.
- The partnership offers access to playable ad and rewarded video inventory.
- Play.Works' network reaches over 100 million households.
- Play.Works delivers over 150 million monthly ad impressions with a 95% view-through-rate.
- Games on the Play.Works platform average over 19 minutes of session time per user.
- The U.S. CTV ad market is projected to reach $51 billion by 2029.
Price Impact
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