Business UpdateJun 5, 2026, 09:31 AM
SurgePays Engages BrandRap for AI Engine to Boost Revenue & Cut Costs
AI Summary
SurgePays, Inc. announced it has engaged BrandRap, an AI and operations consultancy, to develop a real-time AI decisioning engine for its ProgramBenefits.com platform. This engine is designed to increase revenue per subscriber and reduce customer acquisition costs by optimizing product offerings to subprime consumers. Phase 1 production delivery is anticipated by July 2026, with the platform currently adding over 1,000 new customers daily.
Key Highlights
- SurgePays engaged BrandRap to build a real-time AI decisioning engine for ProgramBenefits.com.
- Phase 1 production delivery of the AI engine is expected by July 2026.
- The AI engine aims to drive higher revenue per subscriber and reduce customer acquisition costs.
- ProgramBenefits.com is currently generating over 1,000 new customer adds per day.
- The underlying consumer intake platform generated over $50 million in legacy revenue.
- ProgramBenefits.com relaunched in November 2025 and expanded distribution in December 2025.
Price Impact
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