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Biotechnology: Biological Products (No Diagnostic Substances)
PartnershipMay 14, 2026, 08:32 AM

Tarsus Pharmaceuticals Partners with John Cena for XDEMVY Awareness

AI Summary

Tarsus Pharmaceuticals announced a new partnership with John Cena to raise awareness for Demodex blepharitis, a common but often overlooked eyelid disease. Cena, who experienced symptoms for years, will detail his journey with the condition and XDEMVY® (lotilaner ophthalmic solution) 0.25%, the first and only FDA-approved treatment. The campaign aims to encourage individuals to prioritize eye health and seek diagnosis for symptoms like eyelid redness, itching, and crusting, which affect millions of Americans.

Key Highlights

  • Tarsus Pharmaceuticals partnered with John Cena to raise awareness for Demodex blepharitis.
  • John Cena will share his personal experience with Demodex blepharitis and XDEMVY®.
  • XDEMVY® (lotilaner ophthalmic solution) 0.25% is the first and only FDA-approved treatment.
  • Demodex blepharitis, caused by microscopic mites, may affect up to 25 million Americans.
  • XDEMVY was evaluated in two pivotal trials involving over 800 patients.
  • The most common ocular adverse reaction was instillation site stinging and burning in 10% of patients.
  • Other ocular adverse reactions were reported by less than 2% of patients.