AcquisitionsJul 22, 2026, 08:46 AM
Treasure Global Subsidiary Acquires Cigar Secret Lifestyle Platform
AI Summary
Treasure Global Inc. announced that its wholly owned subsidiary, Tadaa Capital, has acquired Cigar Secret, a premium lifestyle membership platform. This acquisition expands Treasure Global's AI-powered technology ecosystem into the premium lifestyle sector, aiming to enhance customer engagement and unlock new revenue streams. The company targets US$12 million in annual revenue by 2031 and US$60 million in cumulative revenue from 2026-2031 from this venture, planning to expand Cigar Secret to 20 outlets and 20,000 members by 2031. Treasure Global also intends to leverage its ZCITY Super App's 2.7 million users for awareness and user acquisition.
Key Highlights
- Treasure Global's subsidiary, Tadaa Capital, acquired Cigar Secret.
- Cigar Secret is a premium lifestyle membership platform with an exclusive lounge and retail business.
- Company aims to expand Cigar Secret to 20 outlets and 20,000 members by 2031.
- Targets US$12 million annual revenue from Cigar Secret by 2031.
- Projects cumulative revenue of US$60 million from 2026 through 2031.
- Will integrate Cigar Secret with its ZCITY Super App, which has 2.7 million users.
- Asia-Pacific subscription economy projected to grow at 15.7% CAGR through 2033.
- Southeast Asia's luxury market estimated at US$16 billion in 2024.
Price Impact
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