SponsorshipJun 30, 2026, 08:32 AM
Trex Expands Sports & Entertainment Presence with Golf Sponsorships
AI Summary
Trex is significantly expanding its presence in sports and entertainment through new sponsorships. The company will serve as the official composite decking sponsor for the American Century Championship, a premier celebrity golf tournament, featuring on-course branding and a dedicated product showcase. Additionally, Trex is sponsoring Golf Channel’s Big Break x Good Good Presented by Golf Galaxy, integrating its brand into the golf reality competition show. These initiatives, along with a collaboration with Martha Stewart, aim to connect Trex with homeowners and reinforce its brand in outdoor living spaces.
Key Highlights
- Trex sponsors the American Century Championship, a celebrity golf tournament.
- Company is the official composite decking sponsor for the American Century Championship.
- Activation includes on-course branding, hospitality, and "The Trex Hub" product showcase.
- Sponsorship provides brand visibility through NBC Sports and Peacock coverage.
- Trex also sponsors Golf Channel’s Big Break x Good Good Presented by Golf Galaxy.
- "The Trex Hub" will be featured in all episodes of Big Break x Good Good.
- Brand integration includes a recurring "Trex Safe Zone" in the competition.
- These sponsorships complement a recently announced collaboration with Martha Stewart.
Price Impact
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