New LaunchNov 2, 2026, 03:01 PM
Upwork Launches Upwork Now for Rapid Freelancer Hiring
AI Summary
Upwork Inc. announced the public beta of Upwork Now, a new feature designed to facilitate rapid hiring on its platform. Clients can now find and hire freelancers in minutes, with early testing showing hires made in under 30 minutes. Freelancers can signal their immediate availability, allowing them to connect with clients ready to start work quickly. The service integrates with AI tools, enabling clients to access talent directly from their workflow. Upwork Now is available at no extra cost.
Key Highlights
- Upwork Now public beta launched, enabling clients to hire in minutes and freelancers to connect with ready-to-hire clients.
- Clients using Upwork Now typically hired in under 30 minutes in early testing.
- Freelancers can turn on 'Work Now' to signal immediate availability and see actively hiring clients.
- Clients can use Upwork Now from within AI tools via the MCP server, connecting work context to talent.
- Upwork Now is available at no additional cost to all clients and freelancers.
Price Impact
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