New LaunchJul 14, 2026, 07:02 AM
Village Farms Launches Super Toast Bites Cannabis Gummies
AI Summary
Village Farms International, Inc. announced the launch of Super Toast Bites, a new line of cannabis-infused gummies under its Super Toast brand. This marks the brand's first entry into the edibles category, which accounts for about 5% of the Canadian cannabis market and grew 19% in the first half of 2026. The line includes Diamond Bites and Rosin Bites, both featuring 10 x 10mg THC gummies in various flavors, and is now available in Ontario with plans for further market expansion.
Key Highlights
- Village Farms launched Super Toast Bites, a new line of cannabis-infused gummies.
- The new line includes two formats: Diamond Bites and Rosin Bites.
- Diamond Bites are 10 x 10mg THC gummies, available in Sgt. Pineapple and Strawnana flavors.
- Rosin Bites are 10 x 10mg THC gummies, available in Blue Razz flavor.
- Edibles represent approximately 5% of the Canadian market, growing 19% in H1 2026.
- Super Toast Bites are initially available in Ontario, with expansion to other markets planned.
Price Impact
More from VFF