PartnershipJul 29, 2026, 09:09 AM
Vita Coco, Fruit of the Loom Launch 'Coconut Bra' for Breastfeeding
AI Summary
Vita Coco Company, Inc. has announced a partnership with Fruit of the Loom to launch a limited-edition "Coconut Bra" nursing bra. This collaboration, available from August 3 for $5.00, celebrates National Breastfeeding Awareness Month by combining comfortable nursing wear with a tropical-inspired design. Additionally, Vita Coco is deepening its commitment to supporting mothers by contributing $30,000 to its long-time partner, For All Mothers+ (FAM+), a nonprofit dedicated to dismantling systemic barriers for mothers.
Key Highlights
- Vita Coco partnered with Fruit of the Loom for a limited-edition nursing bra.
- The "Coconut Bra" will be available starting August 3 for $5.00.
- The bra is available in sizes S to 3XL.
- Vita Coco is contributing $30,000 to the nonprofit For All Mothers+ (FAM+).
- The collaboration celebrates National Breastfeeding Awareness Month.
Price Impact
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