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PartnershipJul 8, 2026, 09:02 AM

WW International Partners with FlavCity for Summer Collaboration

AI Summary

WW International, Inc. announced a new summer collaboration with FlavCity, a health and wellness brand. This partnership introduces the limited-edition Weight Watchers x FlavCity® Whipped Lemonade protein smoothie powder, featuring 25 grams of protein and 10 grams of collagen. Concurrently, the company launched the 'Summer Strength Club,' a 10-week member experience designed to help participants build strength and maintain nutrition goals through expert coaching, workouts, recipes, and community support.

Key Highlights

  • WW International announced a summer collaboration with FlavCity, a health and wellness brand.
  • The partnership includes the launch of a limited-edition Weight Watchers x FlavCity® Whipped Lemonade protein smoothie powder.
  • The smoothie powder contains 25 grams of protein, 10 grams of collagen, and no artificial flavors for 4 Points® value.
  • WW is introducing the 'Summer Strength Club,' a 10-week member experience featuring FlavCity founder Bobby Parrish.
  • Summer Strength Club offers live strength classes, nutrition guidance, and community support.
  • The Whipped Lemonade protein smoothie is available on FlavCity's TikTok Shop and ShopFlavCity.com.