PartnershipMay 14, 2026, 08:02 AM

Xcel Brands to Launch Cesar Millan Pet Collection on QVC

AI Summary

Xcel Brands announced a partnership with world-renowned dog behaviorist Cesar Millan to launch a new pet multi-category collection, "Trust, Respect, Love by Cesar Millan." The collection, featuring pet essentials and lifestyle products, is set to premiere on QVC in September 2026. This collaboration leverages Cesar Millan's extensive experience and large social media following to enhance Xcel Brands' influencer-led brand strategy.

Key Highlights

Xcel Brands partners with Cesar Millan for new pet multi-category collection.
The "Trust, Respect, Love by Cesar Millan" collection will premiere on QVC.
Collection launch is scheduled for September 2026.
It features curated pet essentials and lifestyle products.
Cesar Millan has over 25 years of experience and 21 million social media followers.
Xcel Brands' brand portfolio reaches over 46 million social media followers.
Xcel Brands' brands generated over $5 billion in retail sales via livestreaming.

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Multi-Sector Companies

XCel Brands, Inc.

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