New LaunchJul 22, 2026, 09:02 AM
Zoom Launches AI-Powered Sales Assist, Ask ZRA, Roleplay
AI Summary
Zoom Communications announced significant updates to its Zoom Revenue Accelerator (ZRA) platform, introducing AI-powered Sales Assist, Ask ZRA, and Sales Roleplay. These new capabilities, designed to enhance sales team performance before, during, and after customer engagements, will be available through new ZRA Essentials and Premium offerings. ZRA Essentials starts at $66 per user per month, and ZRA Premium at $99.99 per user per month, both billed annually.
Key Highlights
- Zoom announced general availability of Sales Assist, Ask ZRA, and Sales Roleplay for Zoom Revenue Accelerator (ZRA).
- New ZRA Essentials and Premium offerings provide flexible adoption of advanced AI capabilities.
- ZRA Essentials, launching in August, starts at $66 per user per month, billed annually.
- ZRA Premium starts at $99.99 per user per month, billed annually, with unlimited Sales Assist usage.
- An IDC report indicates 34% of sales executives prioritize improving interoperability between systems.
- The IDC report also shows 28% of sales executives prioritize reducing the number of systems and vendors.
Price Impact
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