| Metric | Value ($ M) | Q1 FY25 |
|---|---|---|
| Revenue | 30.24 | 4.7% |
| Total Income | 30.24 | 4.7% |
| Expenditure | 31.88 | 9.3% |
| PBT | -3.11 | 60.9% |
| Net Profit | -3.96 | 56.2% |
| OPM | -5.43% | 16.25pp |
| NPM | -13.11% | 18.20pp |
| EPS | -0.03 | 70.0% |
Playboy Reports Q1 2026 Revenue of $30.2 Million, Up 5% YoY
12 May 2026 · 12 May, 1:49 am
Summary
Playboy, Inc. reported a 5% increase in revenue for Q1 2026, reaching $30.2 million. The company's net loss improved by $5.1 million to $4.0 million. Adjusted EBITDA saw a significant increase of 111%, reaching $5.0 million. The company highlighted the closing of the UTG deal and the growth of Honey Birdette as key operational achievements. Management anticipates continued execution to deliver long-term value for stockholders.
Key Highlights
- 1
Playboy's first quarter 2026 revenue reached $30.2 million, reflecting a 5% increase compared to the first quarter of 2025.
- 2
The company reported a net loss of $4.0 million for Q1 2026, an improvement of $5.1 million from the previous year.
- 3
Adjusted EBITDA for the first quarter of 2026 was $5.0 million, a 111% increase year-over-year.
- 4
Honey Birdette experienced a 15% year-over-year sales growth in the first quarter of 2026, with a gross margin of 57%.
- 5
The company closed its deal with UTG Brands Management Group Limited for Playboy’s China licensing business on March 20, 2026, receiving $15.0 million at the initial closing to pay down senior secured debt.
- 6
Playboy expects to receive the remaining $30 million of purchase price proceeds for UTG’s acquisition of an additional equity interest in the JV by January 2028.
- 7
Direct-to-consumer revenue increased by 15% to $18.8 million in the first quarter of 2026, driven by strong sales of Honey Birdette products.
Management Comments
Ben Kohn
Playboy delivered a strong start to 2026, marked by continued revenue growth, a fifth consecutive quarter of positive Adjusted EBITDA, and meaningful progress across each of our strategic pillars. The initial closing of our partnership with UTG enabled us to immediately pay down $15 million of senior debt, further strengthening our balance sheet, with almost $37 million of additional UTG proceeds earmarked for debt reduction. We enter the remainder of 2026 with significant momentum. Our licensing foundation remains highly predictable, anchored by contractual guarantees and almost $333 million in unrecognized future licensing revenue. Honey Birdette is growing while maintaining margins, and our content engine is driving audience growth through Playboy magazine and related programming. With David Miller and Phillip Picardi in senior leadership roles, a strengthening balance sheet, and a world-class partner in UTG now managing our China business, we are executing from a position of strength. I look forward to continued execution in the months ahead as we work to deliver sustainable, long-term value for my fellow stockholders,” concluded Kohn.
Informational and educational content only. Not investment advice.