| Metric | Value ($ M) | Q1 FY26 | Q2 FY25 |
|---|---|---|---|
| Revenue | 31.22 | 3.2% | 10.9% |
| Total Income | 31.22 | 3.2% | 10.9% |
| Expenditure | 28.24 | 11.4% | 17.0% |
| PBT | 1.26 | 140.5% | 118.6% |
| Net Profit | 0.20 | 105.0% | 102.6% |
| OPM | 9.53% | 14.96pp | 30.43pp |
| NPM | 0.63% | 13.74pp | 27.92pp |
| EPS | 0.00 | 100.0% | 100.0% |
Playboy Reports Q2 2026 Results: Revenue Up 11% to $31.2M, Net Income Improves
11 Aug 2026 · 11 Aug, 1:53 am
Summary
Playboy, Inc. announced its second quarter 2026 financial results, reporting an 11% increase in revenue to $31.2 million, driven by strong performance in Honey Birdette and direct-to-consumer channels. The company achieved a net income of $0.2 million, a substantial improvement from a net loss of $7.7 million in Q2 2025, and saw Adjusted EBITDA more than double to $7.0 million. Management highlighted compounding platform growth, decisive steps to create shareholder value through a significant share repurchase agreement, and the brand's continued momentum.
Key Highlights
- 1
Playboy reported second quarter revenue of $31.2 million, an increase of 11% compared to $28.1 million in the second quarter of 2025.
- 2
Net income for the second quarter was $0.2 million, a significant improvement from a net loss of $7.7 million in the prior year's second quarter.
- 3
Adjusted EBITDA for the second quarter was $7.0 million, an increase of 100% from $3.5 million in the second quarter of 2025.
- 4
Honey Birdette delivered 18.2% year-over-year sales growth in the second quarter of 2026, with gross margin of 65.1%.
- 5
The Company announced an agreement to repurchase 16.6 million shares of common stock, representing nearly 14% of outstanding shares, at a fixed price of $1.05 per share.
- 6
Playboy licensing revenue remains highly predictable, with approximately 91% of fiscal year 2026 licensing revenue supported by contractual guarantees and more than $320 million in unrecognized future revenue.
Management Comments
Ben Kohn
The second quarter demonstrated that the platform we have built is compounding, with continued revenue growth, our sixth consecutive quarter of positive adjusted EBITDA, and decisive steps to create shareholder value. Our agreement to repurchase Fortress’s entire 16.6 million-share position, nearly 14% of our shares outstanding, at a 28% discount to market value at the time of the transaction is immediately accretive to stockholders, and we structured the payments to preserve balance sheet flexibility that supports our deleveraging plan. Our brand engine continues to gain momentum. Following our sold-out Spring 2026 issue starring Karol G, we revealed Cara Delevingne as our Summer 2026 cover star, and another paid-voting contest, in collaboration with Honey Birdette, attracted nearly 50,000 contestants, nearly three times our prior contest. Our licensing foundation remains highly predictable, anchored by contractual guarantees and more than $320 million in unrecognized future licensing revenue, while Honey Birdette continues to grow with strong gross margins. Joining the Russell 2000 and Russell 3000 indexes at the end of June reflects the meaningful progress we have made in strengthening Playboy’s operating performance and balance sheet. With a clear path to further debt reduction and a content engine that keeps Playboy at the center of culture, we are executing from a position of strength as we work to deliver sustainable, long-term value for my fellow stockholders.
Informational and educational content only. Not investment advice.