| Metric | Value ($ M) | Q1 FY26 | Q2 FY25 |
|---|---|---|---|
| Revenue | 98.27 | 2.6% | 6.5% |
| Total Income | 98.27 | 2.6% | 6.5% |
| Expenditure | 102.52 | 8.9% | 14.1% |
| PBT | -3.21 | 89.5% | 81.5% |
| Net Profit | -3.23 | 89.4% | 81.4% |
| OPM | -4.33% | 13.27pp | 9.22pp |
| NPM | -3.29% | 28.62pp | 13.22pp |
| EPS | -0.74 | 164.3% | 562.5% |
Purple Innovation Reports Q2 2026 Results: Showroom Revenue Up 16.6%, GAAP Net Loss of $3.2 Million
11 Aug 2026 · 11 Aug, 2:28 am
Summary
Purple Innovation announced its second quarter 2026 results, with net revenue at $98.3 million, down 6.5% year-over-year, primarily due to lower wholesale revenue, though showroom revenue saw a strong 16.6% increase. The company reported a GAAP Net Loss of $3.2 million, a significant improvement from the prior year, and Adjusted EBITDA of $2.1 million, up $4.4 million. Management noted continued progress in controllable areas despite challenging industry conditions and is focused on strengthening its direct channels and innovation pipeline.
Key Highlights
- 1
Purple Innovation reported second quarter 2026 net revenue of $98.3 million, a decrease of 6.5% compared to $105.1 million in the second quarter of 2025.
- 2
Showroom revenue increased by 16.6% and comparable revenue grew by 18% in the second quarter of 2026.
- 3
Gross profit increased 4.5% to $44.4 million in the second quarter of 2026, with gross margin expanding to 45.2%.
- 4
The company reported a GAAP Net Loss of $3.2 million for the second quarter of 2026, an improvement of $14.1 million versus the prior year period.
- 5
Adjusted EBITDA for the second quarter was $2.1 million, an improvement of $4.4 million from an adjusted EBITDA loss of $2.4 million in the prior-year period.
- 6
Purple Innovation has regained compliance with the Nasdaq minimum bid price requirement subsequent to the end of the second quarter.
Management Comments
Rob DeMartini
The second quarter demonstrated continued progress in the areas we can control, even as industry conditions remained challenging and we fell short of our top-line expectations. Our direct-to-consumer business grew, led by another strong quarter in showrooms, while e-commerce trends improved sequentially for the third consecutive quarter. GAAP Net Loss and Adjusted EBITDA improved compared with last year, including the benefit from tariff refunds. These results reinforce that Purple is operating from a stronger and more disciplined foundation. We remain focused on helping consumers better understand why the GelFlex Grid is different, strengthening the experience across our direct channels, advancing our innovation pipeline and maintaining the cost discipline that is supporting improved profitability and cash generation in a difficult demand environment.
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