Amagi Unveils Agentic Capabilities Across Its Industry Cloud Platform, Enabling Autonomous Media Operations

Amagi, the global leader in SaaS technology for broadcast and connected TV (CTV), has announced a major expansion of its Amagi NOW platform with the introduction of Agentic Media Operations. This new feature integrates reasoning agents powered by Amagi Intelligence across its industry cloud platform, enabling media enterprises to break the link between content growth and operational overhead. The new agentic capabilities address the four most labor-intensive areas of the media supply chain: metadata enrichment, artwork generation, ad-break identification, and localization & captioning. These agents act as virtual operators that monitor inbound files, enrich them, and flag critical issues for human review, allowing media companies to remain agile in a hyper-competitive market.