Thomas Cook India Expands Foreign Exchange Footprint in Assam, Inaugurates New Outlet in Guwahati
Thomas Cook (India) Limited, a leading omnichannel foreign exchange services company, has inaugurated a new franchise outlet in Guwahati, aligning with its strategic focus on high-growth regional markets and increasing demand for foreign exchange services across Assam and the wider Northeast. The new outlet expands Thomas Cook India's network to three locations in Assam, offering a wide range of foreign exchange services, including prepaid travel cards, overseas education forex, currency, and overseas remittances. The company aims to cater to the increasing demand from multigenerational families, students, and working professionals in Guwahati and the larger Northeast region, offering a seamless 'phygital' experience through its robust omnichannel distribution model.
Key Highlights
- Thomas Cook India expands its network to three locations in Assam, including its presence at the Lokpriya Gopinath Bordoloi International Airport (LGBIA).
- The new outlet offers a product-service portfolio that includes prepaid travel cards, overseas education forex, currency, and overseas remittances.
- Guwahati is a high-potential and fast-evolving forex market, serving as the gateway to Northeast India with increasing outbound leisure and student travel, rising passport penetration and growing digital adoption.
- The new outlet is strategically designed to cater to the demand while reinforcing Thomas Cook India's omnichannel 'phygital' approach.
- The launch reflects Thomas Cook India's confidence in Guwahati's growth trajectory and the strong demand it is seeing across walk-ins, digital enquiries and assisted channels.