Partnership9 April 2026 at 06:22 am
JOJO Ltd Enters Strategic Partnership with LG Electronics India Limited, Launches 'JOJO TV' on LG Channels Platform
AI Summary
JOJO Limited has entered into a strategic partnership with LG Electronics India Limited, one of the world's leading consumer electronics brands. Through this partnership, JOJO Limited has launched its dedicated branded channel, 'JOJO TV', on the LG Channels platform, now live at Channel No. 379 on LG Smart TVs. This partnership marks a significant expansion of JOJO's content distribution beyond app-based streaming and into the connected TV living room, making its content present across living rooms spanning multiple continents through hardware-native distribution on one of the world's most widely used Smart TV platforms.
Key Highlights
- JOJO Ltd has entered into a strategic partnership with LG Electronics India Limited.
- JOJO TV is now natively embedded within LG's connected TV ecosystem.
- JOJO TV is accessible to a wide base of LG Smart TV users across multiple geographies without any subscription barrier.
- This partnership marks a significant expansion of JOJO's content distribution beyond app-based streaming and into the connected TV living room.
- JOJO views this strategic partnership as a meaningful driver of audience growth, brand visibility, and long-term distribution scale.