TVS Motor Company Launches TVS Apache RTR 310 in Morocco, Marking a New Performance Era in Africa

Key Highlights

• Launched TVS Apache RTR 310 in Morocco, marking a significant step in the brand's journey
• Born on the racetrack and engineered for the road, the TVS Apache RTR 310 carries 40 years of racing DNA
• Morocco is one of the most strategically important markets in Africa and the launch here first is a testament to TVS's confidence in the Moroccan rider and the region’s appetite for genuine performance motorcycling
• The Apache RTR 310 is designed to redefine what premium means in the Moroccan market with its heritage, technology, and price-to-performance credentials
• The 201–350cc premium segment in Morocco is one of the fastest growing categories, currently accounting for 6.6% of the total market and is forecast to hit 10% by 2030