Emami to acquire complete stake in Axiom Ayurveda Pvt Ltd for up to Rs.200 crores

Emami Limited, a leading player in India’s personal care and healthcare sector, has executed a definitive agreement to acquire the remaining ~73.5% stake in Axiom Ayurveda Pvt. Ltd. The transaction, approved by the Board of Directors of Emami Limited, involves an aggregate consideration not exceeding Rs.200 crores. Axiom’s portfolio includes beverage products under the brand “AloFrut”, health juices under the brand “Axiom Jeevan Ras”, and beauty products under the brand “Mukti Gold”. The acquisition is expected to be completed in a phased manner over the next three months. This marks Emami’s formal entry into the beverage sector, aligning with their growth strategy in the health and wellness space.