United Breweries Ltd. Launches Kingfisher Smooth in Maharashtra, Expanding its Mainstream Strong Beer Portfolio

United Breweries Ltd. (UBL), part of the HEINEKEN Company, has announced the launch of Kingfisher Smooth in Maharashtra. This strategic addition to the Kingfisher portfolio strengthens the brand’s presence in the mainstream strong beer segment as the company gears up for the peak consumption period. The launch is a key step in scaling Kingfisher Smooth across high-growth markets, with Maharashtra offering a significant opportunity for expansion due to its strong retail network and large consumer base. Developed for consumers seeking a smoother and more approachable beer experience, Kingfisher Smooth offers a balanced profile without compromising on taste. It is currently available across leading retail outlets in Mumbai and Pune and will be rolled out across Maharashtra from April. It is priced at INR 125 for a 330 ml bottle, INR 120 for a 330 ml can, INR 155 for a 500 ml can, and INR 200 for a 650 ml bottle.