InvestmentJun 24, 2026, 08:31 AM
AMASS Brands Invests in Afterdream for 15.67% Ownership
AI Summary
AMASS Brands Group announced an investment in Afterdream, a rapidly growing hemp-derived THC beverage brand, through a Simple Agreement for Future Equity (SAFE). This investment grants AMASS the right to receive at least a 15.67% ownership interest in Afterdream on a fully diluted basis upon a future qualifying financing or liquidity event. The move positions AMASS in the fast-growing hemp-derived THC beverage market, which surpassed $1.1 billion in U.S. sales in 2024, and the broader functional relaxation beverage category, projected to reach $2.1 billion by 2034. Afterdream has demonstrated strong commercial traction with high returning customer rates and significant sales growth.
Key Highlights
- AMASS Brands invested in Afterdream via a Simple Agreement for Future Equity (SAFE).
- The investment secures at least a 15.67% ownership interest in Afterdream on a fully diluted basis.
- Afterdream is a rapidly growing hemp-derived THC beverage brand.
- The hemp-derived THC beverage market exceeded $1.1 billion in annual U.S. sales in 2024.
- The functional relaxation beverage market is projected to grow from $495 million (2024) to $2.1 billion (2034).
- Afterdream's direct-to-consumer channel shows 42% returning customer rate year-to-date, reaching 66% in May 2026.
- Afterdream reported gross sales growth of 43% over the last 90 days and conversion rates up 163% year-over-year.
- Customer lifetime value for Afterdream has more than doubled year-over-year.
Price Impact
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