StockWatch
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Beverages
Business UpdateJun 10, 2026, 08:15 AM

AMASS Pizzolato #1 in Organic Sparkling Wine; Expands to Whole Foods

AI Summary

AMASS Brands Group announced that its Pizzolato MUSE brand has become the #1 organic sparkling wine in the U.S. based on dollar share, capturing over one in four dollars spent in the category. The brand holds a 27.63% market share, more than double its nearest competitor, and gained 2.48 share points year-over-year. This success is further bolstered by a national rollout of Pizzolato products across Whole Foods Market locations, significantly expanding its retail presence and consumer accessibility. This follows the recent introduction of Calirosa Tequila into select Whole Foods Market locations, demonstrating AMASS's strong distribution platform.

Key Highlights

  • Pizzolato MUSE achieved #1 position in U.S. organic sparkling wine by dollar share.
  • Pizzolato holds a 27.63% dollar share of the organic sparkling wine category.
  • The brand gained 2.48 share points year-over-year, largest among top five brands.
  • Pizzolato commands more than double the market share of its nearest competitor.
  • National rollout of Pizzolato began in Whole Foods Market on June 1, 2026.
  • Calirosa Tequila, acquired by AMASS in 2024, also expanded to Whole Foods Market.