New LaunchMay 28, 2026, 08:19 AM
AMASS Launches Electrolyte Mixers, Enters Functional Wellness Market
AI Summary
AMASS Brands Group announced the launch of AMASS Electrolyte Mixers, a new line of functional beverage products. These mixers are formulated for hydration and wellness, with or without alcohol, featuring clean-label ingredients, zero added sugar, and 20 or less calories. The launch positions AMASS in the rapidly growing functional wellness category, with the electrolyte drinks market estimated at $40 billion in 2025 and projected to exceed $80 billion by 2034. Initial production is complete, and products are available through direct-to-consumer channels and select retail partners, with further distribution expansion planned throughout 2026.
Key Highlights
- AMASS launches Electrolyte Mixers, entering the multi-billion-dollar functional wellness category.
- Electrolyte drinks market estimated at $40 billion in 2025, projected to exceed $80 billion by 2034.
- New mixers are clean-label, zero added sugar/artificial sweeteners, and 20 or less calories.
- Formulated with real ingredients including Pacific sea salt and essential electrolytes.
- Available via direct-to-consumer and select retail partners, with broader distribution planned for 2026.
- Product aligns with AMASS's strategy of combining internal brand incubation with strategic acquisitions.
Price Impact
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