PartnershipJun 5, 2026, 08:15 AM
AMASS Partners with Great Lakes Wine & Spirits for Michigan Launch
AI Summary
AMASS Brands Group announced a partnership with Great Lakes Wine & Spirits, Michigan's leading wholesale alcohol distributor, to launch AMASS Electrolyte Mixers across Michigan. This collaboration marks the brand's initial U.S. commercial distribution and the start of its national expansion strategy. Great Lakes Wine & Spirits, with its extensive network and new dedicated division for alternative beverages, will provide AMASS Electrolyte Mixers immediate access to a significant market, aligning with growing consumer demand for better-for-you options.
Key Highlights
- AMASS partners with Great Lakes Wine & Spirits for U.S. distribution of Electrolyte Mixers.
- Great Lakes Wine & Spirits is Michigan's leading family-owned wholesale alcohol distributor.
- The partnership establishes AMASS Electrolyte Mixers' first commercial distribution footprint.
- Great Lakes serves retail, on-premise, and hospitality accounts across every Michigan county.
- Great Lakes recently launched a dedicated division for alternative and better-for-you beverages.
- AMASS Electrolyte Mixers are clean-label, zero added sugar, non-GMO, gluten-free, and vegan.
- Great Lakes will also carry other AMASS brands, including Summer Water, in Michigan.
Price Impact
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