Management ChangeApr 29, 2026, 10:23 AM
BBWI Appoints Veronique Gabai-Pinsky as Chief Brand & Product Officer
AI Summary
Bath & Body Works, Inc. announced the appointment of Veronique Gabai-Pinsky as its first-ever chief brand & product officer, effective May 18, 2026. In this critical new role, Gabai-Pinsky will lead the company's brand and product organization, aiming to elevate the consumer proposition, advance fragrance leadership, accelerate innovation, and reignite the brand. She brings three decades of experience from the beauty, fragrance, fashion, and luxury sectors, including leadership positions at The Estée Lauder Companies and Vera Wang Group, and has been advising Bath & Body Works since November 2025.
Key Highlights
- BBWI appointed Veronique Gabai-Pinsky as its first-ever chief brand & product officer, effective May 18, 2026.
- Gabai-Pinsky will lead the company's brand and product organization, focusing on elevating consumer proposition, advancing fragrance leadership, accelerating innovation, and reigniting the brand.
- She will join the Executive Leadership Team and report to CEO Daniel Heaf.
- Gabai-Pinsky brings three decades of experience across beauty, fragrance, fashion, and luxury.
- Her previous roles include founding Veronique Gabai, president of Vera Wang Group, and global president of Estée Lauder Companies' fragrance division.
- She has been serving as a creative product & brand adviser to Bath & Body Works since November 2025.
Price Impact
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