
New LaunchAug 5, 2026, 08:17 AM
Beamr Integrates NVIDIA AI Upscaling for 4K Video
AI Summary
Beamr Imaging Ltd. announced the integration of NVIDIA Video Super Resolution technology with its Emmy® Award-winning content-adaptive bitrate (CABR) encoding. This combined workflow allows broadcasters and streamers to deliver a 4K viewing experience from existing HD feeds, significantly reducing delivery costs by up to 50%. The solution, running on NVIDIA RTX PRO GPUs, will be demonstrated live at IBC 2026 in Amsterdam.
Key Highlights
- Beamr integrates NVIDIA Video Super Resolution with its CABR encoding.
- Enables 4K viewing experience from existing HD feeds for broadcasters.
- Reduces delivery costs by up to 50% compared to standard encoding.
- Solution runs on NVIDIA RTX PRO GPUs, deployable in cloud or on-premises.
- Beamr VISTA validates output quality through subjective viewer testing.
- Live demonstrations scheduled at IBC 2026 in Amsterdam, September 11–14.
Price Impact
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