PartnershipAug 5, 2026, 08:21 AM
Beamr Integrates NVIDIA Video Super Resolution for 4K Upscaling
AI Summary
Beamr Imaging Ltd. announced the integration of NVIDIA Video Super Resolution technology into its video optimization solutions. This collaboration enables AI upscaling of existing HD feeds to a 4K viewing experience for live sports, broadcast, and streaming, combined with Beamr's Emmy® Award-winning content-adaptive bitrate (CABR) encoding. The new workflow aims to provide premium picture quality without the usual premium delivery costs, running end-to-end on NVIDIA RTX PRO GPUs. Beamr will demonstrate this technology live at IBC 2026 in Amsterdam.
Key Highlights
- Beamr integrates NVIDIA Video Super Resolution into its video optimization technology.
- Enables AI upscaling of HD feeds to a 4K viewing experience for live sports and broadcast.
- Combines NVIDIA technology with Beamr’s content-adaptive bitrate (CABR) encoding.
- Aims to deliver premium 4K quality without the typical increased delivery costs.
- The entire pipeline operates on NVIDIA RTX PRO GPUs.
- Beamr VISTA validates output quality through subjective viewer testing.
- Live demonstrations will be held at IBC 2026 in Amsterdam from September 11–14.
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