Management ChangeAug 10, 2026, 04:23 PM
Celsius Holdings announces leadership changes, COO departs
AI Summary
Celsius Holdings, Inc. announced significant leadership changes as part of an organizational realignment to support its total energy portfolio strategy. Eric Hanson, President and Chief Operating Officer, departed the company effective August 10, 2026. Tyler Bohannon, formerly EVP of North American Sales, was appointed Chief Commercial Officer, and Tony Guilfoyle was named Chief Business Transformation Officer.
Key Highlights
- Eric Hanson, President and Chief Operating Officer, departed Celsius Holdings effective August 10, 2026.
- Mr. Hanson is eligible for severance benefits under the company's Executive Severance Pay Plan.
- Tyler Bohannon, EVP of North American Sales, was appointed Chief Commercial Officer, effective August 10, 2026.
- Bohannon will lead field sales, key retailer accounts, DSD operations, and revenue growth management.
- Tony Guilfoyle, former Chief Customer Officer, was appointed Chief Business Transformation Officer, effective July 1, 2026.
- Guilfoyle will lead enterprise-wide initiatives, operational excellence, and AI adoption.
- The changes are part of an organizational realignment to support the company's total energy portfolio strategy.
Price Impact
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