Joint VentureJul 21, 2026, 10:33 AM
DirectBooking Forms JV with DeepYou for AI Travel Platform
AI Summary
DirectBooking Technology Co., Ltd. announced a strategic joint venture with Beijing DeepYou Digital Technology Co., Ltd. DirectBooking will hold a 51% equity stake, with DeepYou holding 49%. The new company will develop China's first natively Agent-to-Agent, fully integrated AI direct-booking platform for the hospitality sector, targeting the trillion-yuan market. Mr. Li Daxue, former JD.com Senior Vice President, will chair and lead the joint venture, bringing significant technological expertise. This partnership is expected to enhance DirectBooking's technology capabilities, expand its market reach, and establish a leading position in the industry.
Key Highlights
- DirectBooking Technology formed a strategic joint venture with Beijing DeepYou Digital Technology.
- DirectBooking will hold a 51% equity interest in the new joint venture.
- DeepYou will hold a 49% equity interest in the joint venture.
- The JV aims to build China's first Agent-to-Agent AI direct-booking platform for hospitality.
- Mr. Li Daxue, former JD.com SVP, will chair and lead the new company.
- The project targets China's Trillion-Yuan travel and hospitality market.
- The JV aims to cover 30,000 to 50,000 hotels within three years.
- DeepYou has cooperation agreements with over 400 scenic attractions, serving 300M annual visitors.
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