Joint VentureJul 21, 2026, 03:36 PM
DirectBooking Technology Forms JV for AI Travel Platform
AI Summary
DirectBooking Technology Co., Ltd. announced a strategic partnership to establish a new technology company focused on building China's first natively Agent-to-Agent, fully integrated AI direct-booking platform for the hospitality sector. The new venture will be chaired and led by Mr. Li Daxue, a prominent technology leader, aiming to address structural pain points in China's trillion-yuan travel market. This collaboration is expected to significantly enhance DirectBooking Technology's capabilities, expand its market reach, and position it as a leader in AI-driven travel solutions.
Key Highlights
- DirectBooking Technology to jointly establish a new AI direct-booking platform company.
- The new company will build China's first Agent-to-Agent, fully integrated AI travel platform.
- Mr. Li Daxue, former JD.com SVP, will chair and lead the new technology company.
- The platform targets China's trillion-yuan travel and hospitality market.
- Strategic goal to cover 30,000 to 50,000 hotels within three years.
- Partnership with DeepYou, which has 400+ scenic attractions and 300M annual visitors.
Price Impact
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