Business UpdateJul 8, 2026, 12:01 PM
El Pollo Loco Launches 'Loco Days' Summer Rewards Program
AI Summary
El Pollo Loco launched "Loco Days," a month-long summer rewards program for Loco Rewards members, running from July 14 to August 10, 2026. Members can complete four "Summer Must Challenges" by purchasing specific menu items, including new Loaded Quesadillas and Chatacoffees™, to earn $5 off $20 rewards. Completing all challenges enters members into a drawing for prizes valued over $20,000, including two grand prize trips to the iHeartRadio Music Festival in Las Vegas and 50 runner-up $100 eGift Cards. The promotion also includes weekly Instagram giveaways for curated summer prize packs.
Key Highlights
- Loco Days promotion runs from July 14 through August 10, 2026.
- Members can earn $5 off $20 rewards by completing four challenges.
- Prizes valued at over $20,000 are available for Loco Rewards members.
- Grand prizes include two trips for two to the iHeartRadio Music Festival.
- 50 runner-up winners will each receive a $100 El Pollo Loco eGift Card.
- Weekly Instagram giveaways offer prize packs, including a $300 resort gift card and $500 gas gift card.
Price Impact
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