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Motor Vehicles
Quarterly ResultMay 5, 2026, 06:53 AM

Harley-Davidson Q1 Diluted EPS $0.22 (-79%); Revenue $1.17B (-12%)

AI Summary

Harley-Davidson reported its first quarter 2026 results, with diluted EPS falling 79% to $0.22 and consolidated revenue decreasing 12% to $1.173 billion. Operating income also saw a significant decline of 85%. Despite these financial downturns, the company achieved an 8% increase in global retail motorcycle sales, driven by a 14% rise in North America, and reduced global dealer inventories by 22%. The company also repurchased $128 million in shares and reaffirmed its full-year 2026 financial outlook.

Key Highlights

  • Diluted EPS was $0.22, a decrease of 79% compared to prior year.
  • Consolidated revenue was $1.173 billion, down 12% year-over-year.
  • Global retail motorcycle sales increased 8% to 33,507 units.
  • North American retail motorcycle sales rose 14% to 23,803 units.
  • Global dealer inventory levels decreased 22% compared to Q1 2025.
  • The company repurchased $128 million of shares (6.6 million shares).
  • HDMC operating income was $19 million, down 84% year-over-year.
  • HDFS operating income was $22 million, a 65% decrease from prior year.
  • LiveWire revenue increased 87% to $5 million.
HOG
Motor Vehicles
HARLEY-DAVIDSON, INC.

Price Impact