Business UpdateMay 26, 2026, 09:12 AM
Holley's HRX Driver Wins Indianapolis 500, Boosting Brand Visibility
AI Summary
Holley Performance Brands announced that HRX driver Felix Rosenqvist won the 110th Indianapolis 500, marking a significant achievement for the HRX brand. This victory, achieved by the closest margin in race history, enhances HRX's visibility in global motorsports and reinforces its strategic value within Holley's Safety & Racing portfolio. Holley acquired HRX in March 2026 to expand its racewear capabilities and strengthen its position in European and international motorsports markets.
Key Highlights
- HRX driver Felix Rosenqvist won the 110th running of the Indianapolis 500.
- The victory was by a margin of .0233 seconds, the closest finish in race history.
- The race also set a new Indianapolis 500 record with 70 lead changes.
- Holley Performance Brands acquired HRX in March 2026.
- HRX is part of Holley's Safety & Racing portfolio, alongside brands like Simpson, Stilo, HANS, and RaceQuip.
Price Impact
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