PartnershipMay 25, 2026, 08:51 PM
Meridian Holdings Names Dejan Petković Global Brand Ambassador
AI Summary
Meridian Holdings Inc. announced a strategic partnership with former football player Dejan Petković, who will serve as the company's Global Brand Ambassador. As part of the agreement, Petković will launch Pet TV, a new multimedia content platform focused on sport, culture, and entertainment, with Meridianbet, Meridian Holdings' largest subsidiary, as its founding strategic partner. This initiative aims to expand Meridian's brand presence into lifestyle and entertainment content, particularly in Brazil. The announcement follows Meridian Holdings' strongest quarter on record, with Q1 2026 revenue up 17% to $50.1 million and a return to GAAP profitability with net income of $2.2 million.
Key Highlights
- Meridian Holdings signed Dejan Petković as Global Brand Ambassador.
- Petković will launch Pet TV, a multimedia content platform, with Meridianbet as founding strategic partner.
- The partnership aims to elevate Meridian's brand visibility and extend reach beyond traditional sports betting.
- Meridian Holdings reported Q1 2026 revenue of $50.1 million, up 17% year-over-year.
- The company returned to GAAP profitability with Q1 2026 net income of $2.2 million.
- Adjusted EBITDA reached $6.3 million in Q1 2026, up 26% year-over-year and ahead of guidance.
- Meridianbet, the flagship brand, has led the Balkan iGaming market for 25 years and is expanding in Brazil.
Price Impact
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