SponsorshipJul 17, 2026, 03:37 PM
Meridianbet Partners with UFC for First Serbia Event
AI Summary
Meridian Holdings Inc. announced that its subsidiary, Meridianbet, has been named the Official Partner and exclusive sports-betting sponsor for UFC Fight Night Serbia. This event, scheduled for August 1, 2026, at Belgrade Arena, marks the first time UFC will hold an event in Serbia. The partnership aims to enhance Meridianbet's global visibility, coinciding with the company's 25th anniversary since its founding in Serbia.
Key Highlights
- Meridianbet named Official Partner and exclusive sports-betting sponsor for UFC Fight Night Serbia.
- The event, scheduled for August 1, 2026, at Belgrade Arena, is the first UFC event in Serbia.
- Sponsorship includes Octagon branding, logo placement on marketing, in-venue commercial, and digital/social media.
- Meridianbet, founded in Serbia 25 years ago, views this as a significant milestone.
- The event will be broadcast live on Paramount+ in the US and internationally via UFC partners.
Price Impact
More from MRDN