Business UpdateJun 25, 2026, 08:46 AM
MMA.INC Relaunches MixedMartialArts.com for McGregor's Return
AI Summary
Mixed Martial Arts Group Limited (MMA.INC) announced the relaunch of MixedMartialArts.com, leveraging the global attention surrounding UFC International Fight Week and Conor McGregor's highly anticipated return on July 11. The relaunch will feature original content, including an interview with McGregor's coach John Kavanagh by UFC broadcaster Laura Sanko, aiming to drive new user registrations, deepen fan engagement, and grow its owned audience. This strategic move is central to MMA.INC's goal of converting global MMA fandom into active community participation and commerce within its broader combat sports ecosystem.
Key Highlights
- MixedMartialArts.com to relaunch around UFC International Fight Week and Conor McGregor's July 11 return.
- UFC broadcaster Laura Sanko will interview MMA.INC co-founder John Kavanagh for original content.
- Relaunch aims to drive new account registrations and owned audience growth across the platform.
- MixedMartialArts.com is being repositioned as a core fan-engagement and content asset within MMA.INC's ecosystem.
- The initiative advances MMA.INC's strategy to convert global MMA fandom into community, participation, and commerce.
- MMA.INC has over 5 million social media followers and 530,000 user profiles across its assets.
- The company's ecosystem includes BJJLink, TrainAlta, Hype, and XP Passport, operating across 22 countries.
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